Latest insights

How AI Nudges Can Boost Gym Engagement and Retention

March 12, 2025 7 min read

We explore how AI-driven nudges help gyms keep members engaged, reinforce habits and reduce dropout rates.

How to Quantify the Boundary Between Loyalty and Drop-Out

February 28, 2025 6 min read

We explore how tracking gym visits with AI and technology helps spot at-risk members early, so owners can take action to keep them engaged and coming back.

Do You Understand Your Gym Members? A Guide to the 4 Key Groups

February 17, 2025 6 min read

We explore how analyzing member behavior with these groups can lead to more effective, tailored retention strategies and why having access to this kind of data is essential for gym owners.

Cracking the Code of Gym Retention: How New vs. Loyal Members Think

February 10, 2025 7 min read

We explore the behavioral insights that explain why people quit gyms, the differences in behavior between new and long-term members, and practical strategies to improve retention.

Should Retention Take Priority Over Acquisition in the Fitness Industry?

January 30, 2025 5 min read

Is member retention something that weighs heavily on your mind? What if the key to growing your fitness business wasn’t about attracting more members but keeping the ones you already have?