SalesStudio Growth
Gym sales funnel for boutique studios: find the broken stage
A diagnostic guide to the boutique studio sales funnel. Four stages, the specific leak at each one, and how to fix the one that costs you the most.
12 min read
Studio Growth
Tactics to grow your fitness business — from referrals and pricing to marketing and expanding your member base.
7 articles
PlaybooksStudio Growth
Fitness Studio Marketing Automation: Order of Operations
An operator's playbook for marketing automation at a boutique fitness studio: which six automations to build, in what order, through which channels.
13 min read
AI for GymsStudio Growth
Answer Engine Optimization for Gyms: AEO Guide
How boutique fitness studios show up in AI search results. A practical AEO checklist for gym operators, no developer required.
10 min read
AI for GymsStudio Growth
Gym Website Chatbot: What It Does and When It Works
What a website chat widget actually does for a boutique gym, when it earns its place, and why setup quality matters more than vendor choice.
11 min read
Member RetentionStudio Growth
Gym Referral Programs for Member Retention
A referral program designed for retention looks structurally different from one designed for acquisition. Here is the playbook for boutique studios.
12 min read
Member RetentionStudio Growth
Gym Retention Rate Benchmarks 2026: The Number, Methodology
The 2026 gym retention benchmark is 66.4% (HFA 2025), not the stale 71.4%. Segment benchmarks, definitions, and how to measure your studio.
11 min read
SalesPlaybooks
Gym Lead Follow-Up Automation: A Practical Playbook
Why gym leads go cold and how to fix it with automation. Covers response time, what to automate vs. keep human, channel choice, and a day-by-day sequence.
9 min read