SalesNew Member Onboarding
How to Convert Gym Trial Members: Free vs Paid
A boutique-studio playbook for converting gym trial members. The Trial Funnel Four, Filter vs Net, and the follow-up system that beats trial design.
12 min read
Sales
Close more leads, convert more trials, and increase revenue per member with smarter sales processes.
8 articles
SalesPlaybooks
Gym Lead Follow-Up Automation: A Practical Playbook
Why gym leads go cold and how to fix it with automation. Covers response time, what to automate vs. keep human, channel choice, and a day-by-day sequence.
10 min read
Studio GrowthSales
Gym Revenue Streams: The Operator's Full Mix
A complete map of every gym revenue stream, what each is realistically worth, and how to grow revenue per member without discount blasts. Retention first.
19 min read
Studio GrowthSales
Gym Customer Acquisition Cost: How to Calculate CAC
Gym CAC = sales plus marketing spend divided by new paying members. Learn the formula, LTV:CAC floor, channel split, and when the math says stop spending.
11 min read
SalesPlaybooks
WhatsApp Lead Nurturing for Fitness Studios
Build a 5-message WhatsApp lead nurture sequence for your fitness studio. Timing, triggers, branching logic, and what to automate vs. keep human.
12 min read
SalesStudio Growth
Gym sales funnel for boutique studios: find the broken stage
A diagnostic guide to the boutique studio sales funnel. Four stages, the specific leak at each one, and how to fix the one that costs you the most.
12 min read
AI for GymsSales
Gym Lead Reactivation: A Real Process, Not a Discount Blast
How boutique studios revive cold and dormant gym leads with AI, the Reactivation Loop framework, honest AI scope, and GDPR-safe WhatsApp and email.
12 min read
PlaybooksStudio Growth
Fitness Studio Marketing Automation: Order of Operations
An operator's playbook for marketing automation at a boutique fitness studio: which six automations to build, in what order, through which channels.
13 min read